Bendalls Group Will Be Working With Betfair UK On a Social Media Marketing Campaign (PRWeb via Yahoo! News)
Bendalls Group will be working with Betfair UK on a social media marketing campaign as a test in market. The campaign will launch in February 2009 and will focus on Betfair's sports prediction game TaiKai.

Nigeria: Gara Warns Sports Minister Against Sycophants (AllAfrica.com)
Abuja — Sports Minister/Chairman, National Sports Commission (NSC), Engr. Sani Ndanusa has been warned against sycophants, most of whom have held Nigerian sports to ransom for many years.Gara Shaibu Gombe, who raised the alarm yesterday said he was being disturbed by the various comments from different people about the new sports minister.

A gadget to track every calorie you burn (CNN Money)
After falling in love with the Nintendo Wii's physically demanding sports games, serial entrepreneur James Park, 32, started to ponder other ways to combine video games and fitness. The result: a $99 lipstick-size gadget that clips on to your clothes and uses a motion sensor to track everything from steps taken to sleep patterns and calories burned.

IMG Signs Jelena Jankovic (Marketwire via Yahoo! Finance)
Global sports and entertainment company IMG today announced that international tennis star, winner of the mixed doubles at Wimbledon 2007 alongside partner Jamie Murray and the No. 1 ranked player on the Sony Ericsson WTA Tour, Jelena Jankovic, has signed with the company for exclusive, worldwide marketing and management representation effective January 1, 2009. Jankovic, 23, will also join IMG ...

Sports pays off for local promoter (Colorado Springs Gazette)
David Chavez got his start in the sports marketing business by starting at the bottom: as a minor league batboy when he was 16.

Studiocom Boston Lands KangaROOS USA Digital Marketing (Broadcast Newsroom)
BOSTON, Jan. 5 /PRNewswire/ -- KangaROOS has tapped Studiocom, a leader in immersive online experiences, for digital marketing efforts to include branding, site development and online social engagement.

Marketing plan a success for Pederson, Pitt (The Pitt News)
When Pitt athletic director Steve Pederson arrived on campus last December, no one was sure what to expect. Football ticket sales were down as Pitt finished its third-straight losing season. The program, which hadn't earned a bowl bid in three years, seemed like it was falling apart.

JapanToday: Japan News and Discussion ジャパントゥデイ:日本のニュースを英語で読む (Japan Today)
Entertainment company Yoshimoto Kogyo Co said Monday it has bought out sports events consulting firm Sports Marketing Japan Co to extend its business tentacles into the sports-related field.

New $99 gadget gadget to track every calorie you burn (Fortune Small Business via Yahoo! Finance)
After falling in love with the Nintendo Wii's physically demanding sports games, serial entrepreneur James Park, 32, started to ponder other ways to combine video games and fitness.

APNewsBreak: USOC's official resigns (Fort Worth Star-Telegram)
By EDDIE PELLS Steve Roush resigned from the U.S. Olympic Committee on Tuesday, leaving a post in which he played a key role in organizing logistics for American athletes at the last three games. He was the USOC's chief of sport performance since 2003. For the three years before that, he worked as sports partnership director. His duties were expected to be curtailed in a reorganization dividing ...