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Postal Service Sees Less Mail In Slumping Economy (NPR)
Mail volume suffers when the economy suffers, but this economic downturn is hitting the Postal Service particularly hard. The ailing housing and financial sectors, once heavy users of direct mail marketing, are cutting back. In the last fiscal year, mail carriers delivered 9.5 billion fewer letters and packages than the year before.
Traffic Builders, Inc.(sm) Launches Industry-First Green Direct Mail Initiative for U.S. Automotive Dealers (PR Newswire via Yahoo! Finance)
Traffic Builders, Inc. is making environmentally friendly direct mail services available to their automotive service customers.
19 Tough Questions To Ask A Marketing Consultant Before You Write A Check (Immigration Portal)
QUESTION #1: Which type of marketing do you recommend for me: institutional marketing to build my image -- or direct marketing to generate inquiries from prospective clients?
DMA Calls for 2010 Board of Directors Nominations; Feb. 27 Deadline (Direct Marketing Association)
January 6, 2009 — The Direct Marketing Association (DMA) Board of Directors today announced it is now accepting nominations for a limited number of vacancies on its 2010 Board of Directors. The deadline to submit nominations is Friday, February 27, 2009.
The Biggest Myths Of Marketing IT Services (TechJournal South)
By Robin Robins, President, Technology Marketing Toolkit, Inc. When it comes to marketing, everyone has an opinion – right or wrong. Ask any business owner in this industry about what is the best way to market your business, and everyone will have a different answer.
Direct Line relaunches red phone and mouse icons (Mad.co.uk)
Direct Line is relaunching its classic red phone icon in a new campaign that breaks today (January 5). It will also see the return of the computer mouse on wheels.
Music marketers target female shoppers at home (Reuters via Yahoo! News)
With CD sales dropping fast, the music business is exploring nontraditional ways to expose consumers to recording artists. Among the new sales and marketing vehicles are Tara Leigh Music Party and musicShop.
e-Merges.com, Inc. Launches New Web Tool Which Enables Customization and Download of Watercraft Owners Mailing Lists (Centre Daily Times)
e-Merges.com, Inc . ( http://www.e-merges.com/index.html ) recently launched the second version of its web-based list fulfillment service at www.BoatOwnersList.US ( http://www.BoatOwnersList.US ) . The site enables anyone to create his or her own customized direct marketing list of watercraft vessel owners .
Eaton sells VORAD to Bendix (Metro Magazine)
In connection with the transaction, Eaton's Roadranger Marketing organization has entered into an agreement with Bendix to continue to market and support the VORAD system in the North American marketplace.
e-Merges.com, Inc. Launches New Web Tool Which Enables Customization and Download of Watercraft Owners Mailing Lists (Business Wire via Yahoo! Finance)
ANNAPOLIS, Md.----e-Merges.com, Inc. recently launched the second version of its web-based list fulfillment service at www.BoatOwnersList.US . The site enables anyone to create his or her own customized direct marketing list of watercraft vessel owners.
